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What could they have done differently?
And what is the actual state of affairs, behind the PR guff about no relationships or associations.Blu got in touch too late for the CorpComms article, but I took up its offer of an interview with Jacob Fuller, chief executive of Blu Cigs.Did he mean it?Blu also uses actor Stephen Dorff as its celebrity spokesman in the.S.It made an article in Business Week and Advertising Age, while the website m ran it under the headline: Lady Gaga not pushing Blu eCigs after all, brand says.Well, Walmart recently sent a shudder down all journalists spines when, instead of taking New York Times reporter Timothy Egan to task over an article entitled The Corporate Daddy, it reprinted the piece on its company blog complete with a load of handwritten red ink.None of it looks too clever and the PR response on both sides of the Atlantic has been particularly clumsy.Parent Lorillard is Americas third largest tobacco company.The CEO"s stood on their own, telling the story and The Sunday Telegraph ran them in full, under the headline: Blu lines up celebrities for UK how to play winning lotto numbers assault and next to a picture of Gaga wearing American football body armour over a Ziggy Stardust-style leotard.The adverts, which were apparently directed by Darby himself, featured a picture of an iced tart alongside the message: Mr Kipling doesnt do rumours but he does make exceedingly good cakes.This is what he said (I have it on tape and in a shorthand note).Lady Gaga: No Smoke Without Fire?In the interview, Darby had prevaricated over whether he was planning to ditch the Exceedingly Good Cakes slog of its Mr Kipling cakes brand.Cookie Use and, data Transfer outside the.It reads: This article has caused quite a stir here in the states and to clarify, Jacob Fuller with Blu UK mis-spoke.As for Blu, it does seem to do rumours rather well.

Then I received an email from Resound Marketing, the PR agency that represents Blu eCigs in the.
Its a global video thats going to allow us to piggyback on that brand exposure in the.
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